You are an expert in pterodactyl fossils, and have written articles for scholarly journals. But now, with the advent of movies like “Jurassic Park,” you have decided to write articles for popular magazines as well. This calls for a sharp pivot in your approach. Your use of language must change. Read on for this and other tips.
Keep up with the trends across the industry to stay current and improve your overall customer satisfaction. Try to read as many articles as possible that relate to business, so that you can understand how certain current events will affect how customers will purchase your product or service. This will help your business thrive at all times.
Make your titles meaningful to the readers. You should always include the main point of the article in the title so that your reader knows what to expect and can make the choice of whether they want to read it or not. Attention spans are short so make sure to catch them in the beginning.
Pick a smart title. You want the title of your article to be both relevant to the article, but also searchable so that you can be easily found. Use an interesting title that also includes the most important keywords, in order to drag both your target audience and the search engines in.
Use an article resource box. This is a framed box at the end of each of your articles. It gives the reader a bit of background information on the article’s author, where to find more articles by the same writer, any projects you may be working on, and sometimes includes a picture.
Have lots of quality articles available on your site. If you are posting your articles to blog networks, you must submit articles in a consistent manner. If there is a particular keyword that you wish to focus your efforts on, you will need to have a large number of article submissions using that keyword. If the keyword you are using is competitive, submit a minimum of five articles to directories and at least ten to blog networks. If you desire a high rank, you should post at least 50 times in blogs.
A lot of article marketers attempt to be really fancy in their prose. They’re writing a lot more like a poet than someone trying to drive traffic, and the end result is a slim readership that cannot quite relay what the writer is trying to convey. Be very direct in your style when you’re trying to get people to your site or to someone else’s product.
Do not try to write for a topic that you are uninterested in. Your writing will show that you didn’t really care about the content you were creating. The more you care about your content the more that will come across to your readers. It is also much easier to write about a topic that you care about.
Now you are ready to write those articles for the general reader, who will be younger and less informed than your scholarly readers. You have taken note of the kind of language used in the magazine to which you are going to submit your article–language that will interest the reader but not overwhelm them with specialized terminology.